Privacy Policy

Effective Date: May 27, 2025

Welcome to Landoption.com ("Landoption," "we," "us," or "our"). Landoption is a Delaware C corporation based in Nebraska. We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website (landoption.com), use our services, or interact with our new AI-powered features (collectively, the "Services").

Our platform is designed to protect your privacy. However, modern technology requires the use of data for our services to function properly. We strive to be at the forefront of best practices in privacy and data management, and if you have any questions or requests, we encourage you to reach out to our team as we are always looking for ways to improve (see Section 11: Contact Us).

By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

1. Information We Collect

We collect information to provide and improve our Services. The types of information we collect depend on how you interact with us:

  1. Information You Provide Directly:

  • Personal Identifiers: Name, email address, mailing address, phone number.

  • Professional Information: Company name (if applicable).

  • Account Information: If you create an account, your username, password, and account preferences.

  • Communication Data: Information you provide when you contact us for support, provide feedback, participate in surveys, or communicate with us via email, forms, or our chat features. This includes the content of your communications.

  • AI Interaction Data: Prompts you submit to our AI features, the responses you receive, and your interactions with these features.

  1. Information Collected Automatically:

  • Usage Information: Details of your interactions with our Services, such as IP address, browser type and version, device identifiers (e.g., operating system), pages visited, features used, time spent on the site, referring URLs, and clickstream data.

  • Location Information: We may collect your general geographic location (e.g., city/state) based on your IP address. With your consent, we may collect more precise location information.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities. Please see Section 4 ("Cookies and Tracking Technologies") for more details.

  1.  Information from Third Parties:

  • Salesforce: Our website's front-end is integrated with Salesforce, a platform we use to enhance our service delivery and manage customer interactions securely. When you interact with our website, Salesforce may collect or process information on our behalf, adhering to data protection standards. 

  • Service Providers: We may receive information from other third-party service providers who assist us in operating our Services, chosen for their commitment to data security.


2. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing and Maintaining Services: To operate our website, deliver the services you request, create and manage your account, and provide customer support.

  • Improving Our Services: To understand how users interact with our Services, analyze usage patterns, gather feedback, and improve the functionality, user experience, and performance of our website and AI features.

  • AI Feature Operation and Enhancement:

  • To provide you with AI-powered features and functionalities.

  • Data, including your prompts and the AI's responses, is processed by Google's Gemini API, hosted on Google Cloud Platform. We utilize these Google services with a focus on data protection to generate responses and provide the AI service. While our use of the Gemini API is for private business purposes, Google processes this data according to its own terms and privacy policies, which we encourage you to review.

  • Quality Assurance and Service Improvement: We may review your communications with us, including chat interactions (both with human agents and AI features), for purposes such as quality assurance, training, and to improve our Services and AI model responses.

  • Personalization: To personalize your experience on our Services, such as by remembering your preferences.

  • Marketing and Communications: To send you newsletters, promotional materials, updates about our services, and other information that may be of interest to you, but only if you have opted in to receive such communications. You can opt-out at any time (see Section 7).

  • Analytics and Research: To conduct research and analysis, including market research and statistical analysis, to better understand our users and improve our offerings.

  • Security and Fraud Prevention: To protect the security and integrity of our Services, prevent fraud, enforce our terms, and protect our rights and the rights of others.

  • Legal Compliance: To comply with applicable laws, regulations, legal processes (e.g., subpoenas, court orders), or government requests, and to establish, exercise, or defend our legal rights.

3. Sharing and Disclosure of Information

We do not sell or rent your personal information to third parties for their own marketing purposes without your explicit consent. We may share your information in the following circumstances:

  • Service Providers: We share information with trusted third-party service providers who perform services on our behalf and are selected for their commitment to data security. These include:

  • Cloud Hosting Providers: Such as Google Cloud Platform, for securely hosting our Services and data, including data processed by AI features.

  • AI Service Providers: Such as Google, for the provision of the Gemini API used in our AI features, with safeguards for data handling.

  • CRM Platform Providers: Such as Salesforce, which powers our website's front-end and customer relationship management with a focus on data protection.

  • Data Analytics Providers: To help us understand usage of our Services.

  • Customer Support Platforms: To manage and respond to your inquiries.

  • Marketing and Communication Providers: To manage our email communications.
    These service providers are contractually obligated to protect your information and are only permitted to use it for the specific services they provide to us.

  • Business Transfers: If Landoption is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your personal information may be shared or transferred as part of such a transaction, subject to standard confidentiality agreements.

  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (i) comply with a legal obligation, (ii) protect and defend the rights or property of Landoption, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.

  • With Your Consent: We may share your information with other third parties with your explicit consent.

  • Aggregated or De-identified Data: We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for various purposes, including research, analytics, or to improve our Services.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your browsing behavior, enhance your experience, and analyze the use of our Services.

  • What are Cookies? Cookies are small text files stored on your device (computer, tablet, mobile phone) by your web browser.

  • Types of Cookies We Use:

  • Essential Cookies: Necessary for the basic functionality of our website (e.g., session management, security).

  • Performance and Analytics Cookies: Help us understand how visitors interact with our site, which pages are visited most, and to improve site performance (e.g., Google Analytics).

  • Functionality Cookies: Allow us to remember choices you make (e.g., language preference) and provide enhanced features.

  • Marketing Cookies: Used to deliver advertisements more relevant to you and your interests, and to measure the effectiveness of advertising campaigns.

  • Your Choices: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to refuse cookies or to alert you when cookies are being sent. However, if you disable cookies, some parts of our Services may not function properly. For more information on how to manage cookies, check your browser or device's settings.

  • Do Not Track: Some browsers offer a "Do Not Track" ("DNT") signal. Currently, our Services do not respond to DNT signals.

5. Data Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, and secure development practices. We select and manage our third-party service providers, including Salesforce and Google Cloud, with data security as a key consideration.

However, no security system is impenetrable, and we cannot guarantee the absolute security of your information. Transmission of information via the internet is not completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your account after use.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to resolve disputes, and to enforce our agreements.

The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide Services to you.

  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them).

  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

  • For data related to AI interactions and chat logs used for quality assurance, we will retain this data for a period deemed necessary for service improvement and analysis, after which it may be anonymized or deleted.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:

  • Access: The right to request access to the personal information we hold about you and to receive a copy of it.

  • Correction (Rectification): The right to request that we correct any inaccurate or incomplete personal information we hold about you.

  • Deletion (Erasure): The right to request that we delete your personal information under certain circumstances (e.g., if it is no longer necessary for the purposes for which it was collected).

  • Restrict Processing: The right to request that we restrict the processing of your personal information under certain conditions.

  • Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format and to have it transmitted to another controller, where technically feasible.

  • Object to Processing: The right to object to the processing of your personal information under certain circumstances, including for direct marketing purposes or when processing is based on our legitimate interests (such as the review of chats for quality assurance, though this may impact your ability to use certain features if the processing is essential).

  • Opt-Out of Marketing Communications: You can unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link in any email we send you or by contacting us directly.

  • Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us using the details provided in Section 10 ("Contact Us"). We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.

8. Third-Party Links

Our Services may contain links to other websites or services that are not operated or controlled by Landoption ("Third-Party Sites"). The information that you share with Third-Party Sites will be governed by the specific privacy policies and terms of service of the Third-Party Sites and not by this Privacy Policy. We do not endorse and are not responsible for the privacy practices of these Third-Party Sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Services are not directed to children under the age of 16 (or a higher age threshold where applicable under local law), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information. If you believe that we might have any information from or about a child, please contact us at the details provided in Section 10.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the "Effective Date" at the top of this Privacy Policy and post the revised policy on our website. If we make material changes, we will provide you with notice as required by applicable law, such as by email or a prominent notice on our Services, prior to the change becoming effective.

We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of our Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

11. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy, our data practices, or if you wish to exercise your rights, please contact us at:

Landoption

Email: [email protected]

Via Web Form: https://www.landoption.com/contact or click here.